You know your product is irresistible but does your audience?
With effective product marketing the answer is ‘YES’
To be unforgettable, SaaS companies need to know their customers like they are a true partner, speak to them like they know their “love language,” and convert them like there is no other choice for them.
Product marketing – and the right consultant – helps you get to this point.
Trusted by 15+ clients
I’m Shirin, a SaaS product marketing consultant and leader here to help you fill in the gaps.
Whether you need a fractional lead for your product marketing team, an execution focused Consultant, or an Advisor, I'm here to help you build your product marketing foundations and ensure your products are truly irresistible to your audience.
I help teams and leaders understand and execute on product marketing.
What is it like to work with me?
It’s fun (because why not make it fun)
It’s action oriented (clarity & progress in the right direction)
It's collaborative (I seamlessly join your team)
It’s results-focused (because I want to see your product be a success)
We help you with:
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Positioning products accurately & consistently.
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Enabling sales to sell more effectively & effortlessly.
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Ensuring products are solving real problems.
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Establishing expertise about your customers.
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Creating key stories for marketing programs.
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Launching features & products with a step-by-step aligned process.
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Tara Robertson • CMO, Bitly
"I have had the honor to work with Shirin a few times through various roles and am always impressed by the Product Marketing leadership she brings to the table. Shirin balances both an incredible skill set while also bringing a level of empathy and collaboration to the teams she works alongside. At Bitly, she supported our Product Led Sales teams and built out updated sales driven positioning and enablement program. In a time where we were building up our own in house product marketing team, we were lucky to have Shirin jump in and fill our gaps quickly and deliver ahead of our expectations. I would absolutely work with Shirin again!"
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Claire Darling • CMO, Envoy
“We needed a strong product/solutions marketing leader to put in place strategies, frameworks and vertical messaging to support our new ABX GTM strategy. Shirin was the best partner I could ask for and everyone enjoyed working with her. She was instrumental in driving one of our most important solution launches, with new thinking and approaches. I look forward to working with Shirin again, she is a joy!”
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Dee Dee De Kenessey • Head of Product Marketing and GTM Strategy, Teamwork
“I had the privilege of working with Shirin for nearly two years. She created Teamwork’s first-ever positioning, oversaw product launches, ran large cross-functional marketing campaigns, did industry and customer research, and built out much of our essential structure (tiers, release timelines, etc.). Her knowledge and expertise is deep, her impact was huge, and she’s so easy to work with. She’s the best!”
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Mark Jacobson • Founder & CEO, Terrain
“Shirin has been an outstanding product marketing consultant for us. She helped us gain clarity about our target audience, their pain points, and what makes our product unique in the market. She then created a cohesive positioning framework to create more impactful sales and marketing collateral. Her thoughtful approach and extensive experience was invaluable!”
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Jordan Decker • VP of Demand Generation, Tebra
”Shirin was a fantastic support to our team at a time when we needed extra help in our product marketing focus. With Shirin's help, we were able to totally revamp our go-to-market process, which directly resulted in one of the smoothest product launches we had in our history as a company. She's an awesome support network and mentor to our team, and her impact was felt almost immediately.”
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