Product Marketing Consultant & Leader

Let’s make your product irresistible

Advisory

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Execution

•

Coaching

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Advisory • Execution • Coaching •

Hi, I’m Shirin

Since beginning my consultancy in June 2019, my mission is to support SaaS organizations who are either:

  • looking to build their product marketing foundation,

  • need extra support on current projects, or

  • need a fractional leader in place.

I have over 10+ years of experience in Product Marketing at B2B SMB & Enterprise level tech companies (Constant Contact and Brightcove).

How I Work

For projects where we need to get into very hands-on work, I collaborate closely with another product marketer from my vetted team.

They each range in expertise from smaller organizations to enterprise-level companies who have focused on everything from large-scale product launches to specific PLG efforts. 

Based on the scope of each project and the expertise needed, we work together to bring clients fast and proven strategies while always applying flexibility based on each organization's goals and needs.

What you can expect

  • Empathy

    Every situation & team is different. I listen, understand and learn; I’ll meet you where you’re at.

  • New Thinking

    A solution that worked for one client, may not work for another. Each client has unique challenges, a different product, a different team!

  • True Partner

    I don’t assume I know the answer. I will suggest an approach, get feedback, then move forward.

  • Thoughtful

    I always take into consideration different opinions and personalities while collaborating. There is no ego.

  • Over-Communicator

    There is no such thing as communicating “too much.” It only helps to keep teams informed and connected.

  • Cross Functional

    I always include cross-functional team members throughout the product marketing journey - we need their buy-in, opinions, and feedback to do our job well.

Get Started

Fun Facts

  1. Born and raised in Boston, MA. It changes so much that I have yet to be bored :)

  2. I love to dance - here is one of my solo dances.

  3. I have a B.A. in Psychology from Boston University and my MBA from Babson College.

  4. Passions outside of work: anything outside during Boston’s limited nice days 😉, dance, quality time with family & friends, cuddles with my cat, reading, and always striving to live a balanced and healthy lifestyle.