Client Details

Industry/segment: Martech

Stage: Series C, private

Challenge: Lack of a GTM focus on specific verticals and the sales team needed specific enablement materials for these new verticals.

What we did:

Vertical focused persona research
Creation of sell sheets and slides for the sales team

Bitly needed to tailor their go-to-market strategy for specific verticals yet their sales team lacked the right tools.

We stepped in with vertical specific persona research and messaging leading to crafting detailed sell sheets and presentation slides. The sales team was able to pitch with precision, boosting their confidence and capability to engage effectively with targeted industries.

Bitly needed to tailor their go-to-market strategy for specific verticals yet their sales team lacked the right tools.

Envoy needed fractional leadership, updated positioning & messaging, and launch support.

Shirin Shahin is an experienced product marketer helping B2B SaaS companies clarify their position, ensure their product is irresistible, and enable their teams to speak in a consistent, compelling way.