Client Details
Industry/segment: Sales Intelligence Platform
Stage: Private Equity Rounds, Private
Challenge: Lusha needed aircover for the product marketing team while also supporting them in moving from tactical work to a more strategic focus.
What we did:
Focused on the relationship between the product team and product marketing team so product marketing is seen as more strategic partners
Education on the value of product marketing through the entire product life cycle
Coaching the team on how to show value earlier with the product team
Facing a product marketing team over-focused on tactical tasks, Lusha needed more strategic elevation and better integration with the product team.
I honed the partnership between product and marketing teams, highlighting product marketing's value throughout the product lifecycle. By coaching the team on early engagement and demonstrating their strategic worth, I transformed their approach and perception within the company.