Client Details
Industry/segment: Sales Intelligence Platform
Stage: Private, Seed
Challenge: The team was transitioning from founder-led sales to their first sales hires and therefore needed positioning and messaging documented with alignment across the senior leaders.
What we did:
Worked first on the company narrative and gaining alignment here
Positioning and messaging documentation.
Biggest win was around gaining senior leadership alignment as part of this process. Big step for them internally.
As RevenueBase transitioned from founder-led sales to hiring its first sales team, the need for clear positioning and unified messaging became crucial.
Through internal discovery and intake, we created a company narrative that was then aligned with senior leaders, establishing a unified front. From there, we worked on company-level positioning and messaging work to ensure a consistent voice and message across their GTM channels.
This alignment from the team to documentation was a significant internal milestone, setting a strong foundation for their evolving sales strategy.